About Us

Our Vision

Our mission is to improve fire safety in modern buildings, enabling people to live and work securely and with 24/7 of peace of mind.

Telefire is a veteran Israeli leader in the fire protections and safety sector boasting thousands of successful system installations, that has been operating in the field for over 40 years. The in-depth knowledge accumulated over four decades of professional experience, coupled with spearheading technical innovations in the sector, result in the unsurpassed quality of the company׳s products and satisfaction of its clients – leading companies and organizations in Israel and worldwide.
Telefire is a member of all the leading international organizations in the field of fire protection, including NFPA association, and participated in all the various standardization committees in Israel, while maintaining constant collaboration with the firefighting Authority to highlight the importance of the fire detection systems in buildings in Israel and develop additional technological products in line with the global vision of fire safety.

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Corporate Responsibility

Environmental Policy

Environmental Policy

The company has been awarded the Green Label by the Standards Institute of Israel.

Quality Assurance

Quality Assurance

Telefire’s quality assurance system is ISO-9001: 2015, under the supervision of the standards Institute of Israel.

International Standards

International Standards

Telefire’s systems are certified as complying with the leading standards in the field: CP-10, GOST, IS, EN-54, UL.

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    Our Team

    Leading the Fire Protection Market Together

    Yehoshua Brener

    Yehoshua Brener

    President |

    Mr. Brener is one of the company’s founders. For over 40 years he served as its Co-CEO, and under his leadership Telefire developed its range of unique products.

    Yehoshua is one of the greatest global experts in the field of fire detection standards, and in Israel he led the writing of the Israeli fire detection standard. He is a representative of the Manufacturers Association of Israel and a member of several standardization committees focusing on the field of fire detection in Israel.

    Sagi Rubin

    Sagi Rubin

    CEO |

    Mr. Rubin has an extensive managerial experience in Monitoring & Control, in the Telecom, Hi-Tech and Water industries. Over the last 20 years, Mr. Rubin has held executive managerial positions in leading companies such as Orange Israel (Israel׳s leading cellular operator) and Comverse Technologies. Before joining Telefire, at 2019, Mr. Rubin was the CEO of Galcon, a global leading Irrigation Monitoring and Control company. Mr. Rubin holds an MBA and BA in Economics and Political Science (with Honors) from the Hebrew University of Jerusalem.

    Itay Brener

    Itay Brener

    VP Operations |
    Ophir Shachar

    Ophir Shachar

    VP Projects and Customer Services |

    Mr. Shachar has an extensive managerial experience in the field of Telecom and Integration of Very Low Voltage solutions, in Communications, Multimedia and Control systems. Over the last 25 years, Mr. Shachar has held executive managerial positions in leading companies such as Eurocom Cellular Communication, Bezeq International and Ardan Control Tech. Before joining Telefire, at 2019, Mr. Shachar was the Multimedia and Communication
    Infrastructure Director Manager of Electra Technologies. Mr. Shachar holds an MA in Law from Bar Ilan university, a BA in Business Administration (with Honors) from Ruppin Academic Center and an Electronics practical Engineer
    degree from Tel Aviv university.

    David Rotenberg

    David Rotenberg

    VP R&D |

    Over close to two decades, David has held technological and managerial positions in leading companies in the Israeli hi-tech sector. Prior to joining Telefire, David founded and managed the IoT Data division at Lumenis, a global leader in the development and production of devices for a variety of medical and aesthetic uses. David is a member of several IEEE SA and UL committees, and participates in drafting standards in various fields, including IoT, cyber and more. David holds a B.SC. in Electrical & Electronics Engineering from Tel Aviv University and MBA from the Technion.

    Motti Drori

    Motti Drori

    Technical Manager, Solutions & Projects |
    Chaim Gork

    Chaim Gork

    Training Manager |
    Nikolay Ginzburg

    Nikolay Ginzburg

    Senior consultant in the field of smoke management and extinguishing |
    Shelly Groisman-Tov

    Shelly Groisman-Tov

    Marketing Manager |

    Shelly started out as a lawyer at the company, and joined the Marketing department 3 years ago. As the Marketing manager at Telefire, Shelly is responsible for all of the company׳s marketing activities and operations, on all platforms, including digital, public relations, strategy and more. Shelly holds an L.L.B and L.L.M (Master of Law) with a major in Business, a B.A in Political Science and Government, all from the Interdisciplinary Center
    (IDC) and certification degree from the New Media College in Tel Aviv in Digital Marketing Management.

    Inbal Cohen Finkelshtein

    Inbal Cohen Finkelshtein

    HR Manager |

    With proven experience of 12 years in the management of teams, employees and recruitment processes, Inbal has been leading the field of Human Resources at Telefire for the past 4 years. In her role, she is responsible for recruitment, staffing, training, organizational development and welfare. Prior to joining Telefire, she was responsible for the technical department at Manpower company, and managed teams in the retail sector. Inbal holds a
    certificate in HR Management and Organizational from the External Studies Center at Bar Ilan University.

    Nir Bussy

    Nir Bussy

    CFO |

    Nir has held the position of Telefire’s CFO since October 2017. Prior to Telefire, he served as the CFO of Crow Electronic Engineering Ltd. for 9
    years.
    Nir has a CPA certificate as well as a BA in Economics & Accounting, and MA in Accounting from Bar Ilan University.

    43 Hasivim st.
    Petach Tiqwa. Israel